What is Web Design?

what is web design

ddings, and palettes. As we delve into the question that’s left many a man (and woman) scratching their heads – What is web design?

If you’ve ever felt your brain turns into a monkey with a tambourine when someone at work or in the pub mentions ‘responsive design’ or ‘CSS grid’ (I mean, is that a new type of crossword puzzle?), don’t worry! I’m here to turn that techno-babble into comprehensible English.

I’ll guide us through this often-bewildering maze of creativity and code and we’ll tackle the topic head-on. By the end, you’ll be able to confidently use terms like ‘parallax scrolling’ and ‘bootstrap’ with the best of them.

If you’re a small business owner looking to launch your first website, or just an inquisitive soul itching to expand your knowledge horizons, this journey into the land of web design is one you won’t want to miss. Let’s get started, shall we?

What is Web Design?

Ok, onto the crux of the matter – “What is web design?” Imagine yourself walking into a shop and observing the overall ambiance of the place such as the lighting, the music playing, and the ease with which you find what you’re looking for. The shopping experience is a combination of these elements. In essence, this is web design.

The process of organising, conceptualising, and preparing information for the internet is known as web design. It’s not just about making a website look aesthetically pleasing – although that is important (nobody wants to spend time in an ugly shop, do they?). It’s about ensuring the site is user-friendly, easily navigable, and designed to achieve the desired goal, be that making a purchase, signing up for a newsletter, or simply providing information.

From the choice of colours and images to the placement of buttons and menus, good web design is a finely-tuned blend of art and science, a harmonious marriage of creativity and technology. So, in essence, web designers are the architects of the digital world. Quite a fancy job title, eh?

Elements of Web Design

Alright, hold on to your teacups as we venture into the realm of the elements of web design. Remember when we defined ‘what is web design’? Well, there are quite a few ingredients that make this hearty stew of aesthetics and functionality.

First, we have Visual Design. This is the shop window of your website, so to speak. It’s the choice of colours, images, and typography that either make your visitor feel at home or set off running faster than when they spot the last biscuit at a tea party.

Next up is User Interface (UI). It’s the doorman of your website, guiding the user to where they need to go. The interface should be simple and intuitive because no one likes a doorman that sends you to the wrong floor!

Then we have User Experience (UX). Ever been to a shop where you felt so good you ended up buying something you didn’t need? That’s the power of good user experience. It’s about understanding and crafting the user’s journey on your site.

Lastly, we have Content. Good content is the charismatic shopkeeper who can sell you anything with their captivating story. It needs to be well-crafted, relevant, and of course, free of any cheeky typos!

Web Design Lingo You Should Know

You might think this would be as dull as a rainy day in Blighty, but trust me, it’s going to be a laugh!


If web design were a tea party, HTML would be the teapot – it holds everything together. Officially known as ‘HyperText Markup Language’, it’s the code that structures the content on your site.


Cascading Style Sheets. This is the tea cosy of our tea party, making everything look pretty. It’s used to style and lay out web pages.


This is the butler who serves your tea and biscuits, making everything interactive and dynamic. It’s a scripting language used to create and control dynamic web content.

Responsive Design

Imagine a tea party that can be just as fun in a tiny cupboard as it is in a large garden – that’s responsive design, adjusting the layout of your website to fit different screen sizes.

Web Design in Action

You know when you’re watching the footie and you can’t take your eyes off the telly because the match is just so gripping? That’s the kind of feeling a well-designed website should evoke.

Let’s take a look at a couple of prime examples. Firstly, let’s pop over to the Apple website. Now, there’s a team that knows their onions when it comes to web design! It’s sleek, it’s simple, and it makes you want to buy an iPhone even if you’ve just bought one last week. This is also true on the opposite with websites for tradesmen. It can convert potential customers!

Now, let’s nip over to the BBC’s website. It’s packed with content, but does it feel cluttered? Not on your nelly! It’s easy to navigate, with a clean layout and a consistent visual style. It’s the digital equivalent of a tidy house where you can find everything in a jiffy.

By analysing good web design in action, we can better answer the question, “What is web design?” It’s not just about a pretty front – it’s about creating a user experience that keeps folks coming back for more, just like the thrill of a nail-biting match!

Web Design and SEO

We’re about to venture into the thrilling intersection of Web Design and SEO. Now, you might be wondering, ‘What on earth has web design got to do with SEO?’ Well, just as a good cuppa can make any British weather bearable, a well-designed website can work wonders for your search engine rankings.

SEO, or Search Engine Optimisation, is all about making your site attractive to search engines. Think of Google as the Queen – your website has to curtsy just right to catch her attention.

A website that loads quicker than you can say ‘Bob’s your uncle’ is more likely to please our royal search engines. That’s where a well-optimised website design comes in. If it’s too bloated with unnecessary elements, it’s like trying to run a marathon after a Sunday roast – not very efficient.

Similarly, a website that’s as easy to navigate as your local chippie will keep visitors around longer, reducing bounce rates, which is music to Google’s ears.

It’s also about courting search engines in their peculiar language and making your website the belle of the online ball and this can be enhanced with SEO Sprint.

There we go! Together, we’ve ventured down the rabbit hole of web design and deciphered some of the techno-jargon into easy bite-size pieces. We’ve even had a look at some snazzy websites to illustrate my point. Web design is not just about pretty sites, it’s a unique blend of visual pizzazz, and user-centric thinking, sprinkled with a dash of SEO magic.

So, whether you’re planning to dip your toes into the wonderful world of web design or just fancied learning something new, I hope our journey has been as fun for you as a ride on the London Eye!

Are you embarking on your website journey or maybe you need help navigating the Google maze? If so, get in touch with us today!


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