Wizard OT
Service
Web Design
Client
Wizard OT
Date
2026
Tools
Figma, WordPress, Bricks Builder, Rank Math SEO
Redesigned the website, improved the structure and messaging, and created a clearer online presence for Wizard OT’s new lifestyle-focused Occupational Therapy services.
Wizard OT is an Occupational Therapy service in Melbourne that helps people improve their health, routines, and daily functioning through meaningful lifestyle change. Gavin wanted a new website that kept the existing brand direction but better reflected the shift towards metabolic health, ketogenic therapy, routines, sleep, movement, and practical daily support.
- Website RedesignCreated a cleaner, more polished website that kept the Wizard OT branding while giving the service a more professional and modern feel.
- User ExperienceImproved the layout, navigation, and page structure so visitors can understand the services, referral options, and support available more easily.
- SEO FoundationsBuilt the website with clearer service pages, improved on-page structure, and keyword-focused content to support long-term organic visibility.
- Content PositioningHelped position Wizard OT around lifestyle-based Occupational Therapy, metabolic health, ketogenic strategies, and practical daily change.
The Results
The new website gives Wizard OT a much clearer and more professional online presence, with a design that better reflects the direction of the business and the people Gavin wants to support. Rather than relying on a broad or generic therapy website, the new structure helps explain the connection between Occupational Therapy, daily routines, metabolic health, and long-term wellbeing.
From a usability point of view, visitors can now move through the website more easily, understand the different services, and find the right contact or referral route without confusion. This is especially important for a healthcare-related service where trust, clarity, and accessibility all play an important role.
The project also strengthened the site’s SEO foundations through improved service pages, clearer headings, more focused copy, and a structure that supports future blog and guide content. Combined with the move to WordPress, Wizard OT now has a more flexible platform that can grow with the business over time.
Review
“Fred was professional, patient and incredibly well informed from the very start. His commitment to making the new website something we can edit/update as a company as things change was amazing. Couldn’t recommend his services more. Thanks Fred!”
Wizard OT
