SEO Case Study

Tom's Removals

Delving into Tom’s Removals’ digital evolution: A journey of web design and SEO that propelled their brand to new heights.

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Case Study

The Client

Tom’s Removals, a Cambridge-based company, specialises in the removals industry, offering comprehensive house and office moving services. Catering to both residential and commercial clients, they provide efficient and reliable relocation solutions.

Known for their professionalism and attention to detail, they have established themselves as a trusted name in the Cambridge moving scene.

Case Study

The Brief

Website Rebuild

The original site, hindered by a slow WordPress theme and challenging updates, needed rebuilding for improved speed and ease of maintenance.

Improve Local SEO

The goal was to enhance visibility among Cambridge locals seeking reliable removal services, targeting specific community needs and preferences.

Content Update

A content overhaul was required, focusing on demonstrating their industry expertise and engaging their audience, vital for effective SEO and customer engagement.

Increase Organic Traffic

Tasked with elevating organic traffic, I employed a balanced approach of on-page, off-page, and technical SEO strategies to boost site visibility and reach.

Case Study

My Approach

SEO Audit

Conducted an extensive SEO audit of Tom's Removals, meticulously examining technical, on-page, and off-page elements. This thorough analysis pinpointed key improvement areas, setting a solid foundation for a comprehensive, targeted SEO strategy. Learn more about my SEO Audit Process here.

1.

Website Rebuild

Undertook a complete rebuild of Tom's Removals' website using Elementor on WordPress. This overhaul maintained the original design while substantially enhancing mobile responsiveness, loading speed, and ease of updates, effectively resolving prior technical SEO issues.

2.

On-Page SEO

Following the audit, I addressed content gaps through detailed keyword research, leading to a comprehensive update of the website's content. This included optimising meta descriptions, H1-6 tags, internal linking, and image alt text, aligning with the audit's insights.

3.

Off-Page SEO

Tasked with elevating organic traffic, I employed a balanced approach of on-page, off-page, and technical SEO strategies to boost site visibility and reach.

4.

Case Study

The Results

My successful SEO campaign for Tom’s Removals, which achieved a Page 1 Google ranking in the competitive Cambridge market, significantly benefited the client. By strategically targeting key phrases like ‘removals Cambridge’, ‘removal company Cambridge’, and ‘best removal service Cambridge’, and revamping the website’s on-page SEO, I ensured the content resonated with these terms.

The off-page efforts, including building a strong backlink profile and a Google Business page, not only improved search rankings but also substantially increased the client’s online visibility and organic traffic. This led to enhanced brand recognition and a notable increase in customer inquiries and business opportunities for Tom’s Removals.

Achieved Page 1 ranking on Google

Massive increase in organic traffic

Enhanced local SEO presence in Cambridge

Improved site speed

Easy to update

Expanded keyword portfolio

As part of my continuous SEO strategy, I regularly update and enrich the site’s content around targeted keywords to reach a wider audience. In parallel, I’m actively boosting the number of high-authority backlinks, further enhancing the site’s search engine positioning and overall domain authority.
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