SEO Case Study

Presentation Savvy

Presentation Savvy’s leap forward: A narrative of enhancing professional coaching through strategic web design and SEO optimisation.

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Case Study

The Client

Presentation Savvy, led by an esteemed public speaking coach in Melbourne, Australia, specialises in elevating the oratory prowess of CEOs and business leaders.

Their tailored courses are designed for high-profile professionals who regularly address audiences at conferences, aiming to empower them with the skills to engage and inspire effectively.

Case Study

The Brief

Better User Experience

The client emphasised the need for a website redesign, specifically to enhance user experience with easier navigation and faster access to their coaching services.

Strengthening Local SEO

They specified a focus on strengthening local SEO in Melbourne, aiming to increase visibility for their target audience.

Increased Organic Traffic

They tasked me with boosting the site's organic traffic. This involved employing a mix of on-page & off-page SEO, and technical SEO.

Content Revamp

The client highlighted the need for a revamped content strategy, one that effectively showcases their expertise and engages their specific target audience for SEO purposes.

Case Study

My Approach

SEO Audit

A thorough SEO audit of the client's existing site was conducted, encompassing Technical SEO, On-Page, and Off-Page SEO elements. This audit highlighted key areas for improvement, setting the foundation for a comprehensive SEO strategy. More information about my SEO Audit Process can be found here.


Website Redesign & Development

Based on the audit findings, the website underwent a complete redesign and redevelopment, focusing on user interface (UI) and experience (UX) while addressing the technical SEO flaws of the old site. The new design ensured both aesthetic appeal and optimised performance.


On-Page SEO

Extensive keyword research was undertaken to identify optimal keywords, which were then strategically incorporated into H1-6 headers, meta descriptions, page titles, image alt-text, and internal linking. This meticulous approach was aimed at enhancing page relevance and search engine ranking.


Off-Page SEO

The off-page SEO strategy included a targeted backlink campaign to build site authority. Additionally, a Google Business Profile was created and linked to Google Search Console, further boosting the site's online presence and local SEO effectiveness.


Case Study

The Results

The impact of the comprehensive SEO efforts was significant and measurable. The website successfully achieved a page 1 ranking on Google for several key search terms, including ‘Public Speaking Course Melbourne’, ‘Public Speaking Workshop Melbourne’, and ‘Online Public Speaking Course Melbourne’.

This marked improvement in search engine visibility is a testament to the effective combination of on-page and off-page SEO strategies, as well as the technical refinements made during the redesign and development process. These results have not only enhanced the site’s visibility but also positioned Presentation Savvy as a leading provider of public speaking courses in the Melbourne area.

Achieved Page 1 ranking on Google

Significantly increased organic traffic

Enhanced local SEO presence in Melbourne

Improved UI & UX

Robust backlink profile

Expanded keyword portfolio

In my ongoing SEO strategy, I consistently refine the site’s content and add new, keyword-focused blog posts to target broader audiences. Simultaneously, I’m increasing high-authority backlinks to continuously strengthen the site’s search engine ranking and domain authority.
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