Presentation Savvy

Service

SEO, Web Design

Client

Presentation Savvy

Date

2023

Tools

WordPress, Google Analytics

Presentation Savvy’s leap forward: A narrative of enhancing professional coaching through strategic web design and SEO optimisation

Presentation Savvy, led by an esteemed public speaking coach in Melbourne, Australia, specialises in elevating the oratory prowess of CEOs and business leaders.

Their tailored courses are designed for high-profile professionals who regularly address audiences at conferences, aiming to empower them with the skills to engage and inspire effectively.

User Experience
The client emphasised the need for a website redesign, specifically to enhance user experience with easier navigation and faster access to their coaching services.
Local SEO
They specified a focus on strengthening local SEO in Melbourne, aiming to increase visibility for their target audience.
Organic Traffic
They tasked me with boosting the site’s organic traffic. This involved employing a mix of on-page & off-page SEO, and technical SEO.
Content Revamp
The client highlighted the need for a revamped content strategy, one that effectively showcases their expertise and engages their specific target audience for SEO purposes.

seo audit cover image for presentation savvy website

Presentation Savvy website being displayed on many devices

The Results

The impact of the comprehensive SEO efforts was significant and measurable. The website successfully achieved a page 1 ranking on Google for several key search terms, including ‘Public Speaking Course Melbourne’, ‘Public Speaking Workshop Melbourne’, and ‘Online Public Speaking Course Melbourne’.

This marked improvement in search engine visibility is a testament to the effective combination of on-page and off-page SEO strategies, as well as the technical refinements made during the redesign and development process. These results have not only enhanced the site’s visibility but also positioned Presentation Savvy as a leading provider of public speaking courses in the Melbourne area.

Review

“Fred is the best SEO contractor I’ve hired. The. Best. He takes a broad approach, communicates well and gets the results I need. Superb level of customer service too.”

Brett De Hoedt

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