Web Design Case Study

Macro Removals

Macro Removals’ story of transformation: How bespoke web design and targeted SEO strategies revolutionised their online presence.

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Case Study

The Client

Macro Removals, a Bristol-based company, specialises in diverse removal services, including home and office relocations, versatile ‘man with a van’ options, and expert packing solutions.

They cater to a wide range of moving needs, emphasising efficiency, reliability, and customer satisfaction. Known for their meticulous attention to detail, Macro Removals ensures a smooth, stress-free moving experience for every client, whether for local or long-distance moves.

Case Study

The Brief

Strong Design Focus

Prioritised a vibrant design featuring Macro Removals' brand colors, blue and red, to create a visually striking, brand-aligned website.

Emphasis on Services

Highlighted their comprehensive removal services, ensuring clear, prominent display for home & office removals, and man with a van & packing services.

Ease of Updates

Developed the website with a user-friendly backend, enabling the Macro Removals team to effortlessly update content and services.

SEO Ready

Ensured the website was SEO-ready from launch, optimising for search engines to enhance online visibility and attract customers.

Case Study

My Approach


The sitemap for Macro Removals was designed for simplicity and ease of navigation, allowing users to seamlessly browse services and reviews, catering to a varied clientele and their specific needs.



The wireframe for Macro Removals was crafted with user experience at its core, ensuring a straightforward and intuitive layout. This clear structure was vital for efficiently guiding visitors through the site's services and information, enhancing user engagement and understanding.



The design aligned with their brand identity, using straightforward, industry-related imagery. It focused on creating a visual language that resonated with their core services and brand colours.



The website was developed with a focus on ease of updates by users without coding expertise, featuring a user-friendly backend. It was also optimised for mobile users, ensuring accessibility and performance across devices.


Case Study

The Results

Macro Removals’ website underwent extensive testing through my detailed 17-point process, ensuring every facet functioned perfectly. This rigorous testing included user interface, experience, load times, and responsiveness, ensuring a seamless and efficient final product.

The launch of the Macro Removals site was flawlessly executed. Each aspect of the site functioned impeccably, a testament to the thorough planning and meticulous testing. This smooth and successful launch marked a key achievement, establishing the foundation for the website to effectively engage and serve their removals clientele.
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