SEO Case Study

Kiwanja Coaching

Boosted Kiwanja Coaching SEO efforts, improved site traffic, optimised keywords, and established a strong SEO foundation.

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Kiwanja Coaching

Case Study

The Client

Ken Banks is the founder of Kiwanja Coaching, an organisation that offers coaching, mentoring, and consultancy services in technology, innovation, and the social and environmental sectors.

With a career spanning decades and internationally recognised achievements, Ken provides tailored support packages to help individuals and organisations thrive. Kiwanja is dedicated to fostering growth and success in a variety of fields.

Case Study

The Brief

SEO Audit

Performed a detailed SEO audit to uncover technical issues, on-page SEO gaps, and opportunities for optimisation, ensuring a solid SEO foundation.

WordPress SEO

Optimised the WordPress site for better SEO performance, including improvements in site speed, mobile responsiveness, and plugin management.

Keyword Research

Conducted thorough keyword research to identify high-impact terms relevant to Ken's services, aiming to boost search engine rankings.

Google Search Console

Connected and leveraged Google Search Console to monitor site performance, track keyword rankings, and identify areas for further SEO improvements.

Case Study

My Approach

SEO Audit

I conducted a thorough SEO audit to identify issues and areas for improvement on the Kiwanja website. This included analysing site structure, content quality, backlink profile, and technical elements like site speed and mobile responsiveness. The audit provided a detailed roadmap for addressing weaknesses and optimising strengths, laying the foundation for an effective SEO strategy tailored to the client's needs. You can find out more about my SEO audit process here..

1.

Keyword Research & Rank Math

I provided the client with a comprehensive list of keywords to implement at a later date, ensuring alignment with their target audience. Additionally, I installed the Rank Math SEO WordPress plugin, which offers robust features for optimising on-page SEO. This setup allowed the client to easily manage their SEO efforts and track keyword performance effectively.

2.

Cookies Policy & Sitemap

To ensure compliance and better site management, I installed the CookiesYes WordPress plugin, providing a clear cookies policy for visitors. I also submitted the sitemap to Google Search Console, facilitating improved indexing and visibility on search engines. These steps helped streamline the site’s compliance and accessibility, enhancing its overall SEO performance.

3.

Page Management & Redirects

I assisted the client in cleaning up the WordPress dashboard, making it more user-friendly and efficient. Additionally, I advised on page management strategies and the implementation of 301 redirects to maintain SEO value during content updates and site restructuring. This ensured a smoother user experience and preserved search engine rankings.

4.

Case Study

The Results

My efforts helped kick start Ken’s SEO strategy, quickly increasing the site’s impressions and clicks. Although the initial results were minimal, they laid a solid foundation for future growth. The comprehensive SEO audit, keyword research, and technical optimisations provided a structured plan to enhance the site’s visibility.

Ken was very happy with the initial improvements and confident in the sustainable growth path we established. This successful collaboration has set the stage for continued SEO success, ensuring the Kiwanja Coaching website reaches and engages a broader audience over time.

Increased Traffic

Optimised Keywords

Enhanced Visibility

Clean Dashboard

SEO Foundation

Improved Rankings

The Review

“Fred is fantastic to work with. His attention to detail in his initial Upwork bid/pitch made him stand out from other freelancers, and this attention to detail continued throughout the whole piece of work. He worked quickly, efficiently and attentively, and was wonderfully communicative throughout.

I’m really happy to have found Fred, and wouldn’t hesitate to recommend him to anyone needing help and support with anything SEO-related”
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