Henry & Banwell
Service
Web Design & SEO
Client
Henry & Banwell Accountants
Date
2025
Tools
WordPress, Bricks Builder, SE Ranking
Improved local visibility, optimised service pages, and launched backlink outreach to boost traffic, relevance, and client engagement.
Henry & Banwell is a Bristol-based accountancy firm supporting individuals and small to medium-sized businesses across the UK. With decades of experience, they provide expert advice on tax, business consultancy, and compliance. Known for their practical, tailored approach, they help clients navigate complex financial landscapes with confidence and clarity, delivering long-term value and peace of mind.
- Local VisibilityBoost local search presence in Bristol and nearby areas to attract more business clients and increase inbound enquiries.
- Organic TrafficDrive more relevant traffic to key service pages through improved rankings for competitive accountancy and tax-related search terms.
- Website StructureRestructure key service pages to avoid keyword cannibalisation, improve crawlability, and help users find the information they need faster.
- Content RelevanceReview and rewrite underperforming copy to better reflect user intent, include focus keywords, and boost topical authority.
The Results
Within just a few months, Henry & Banwell saw measurable improvements across key SEO metrics. Targeted service pages began climbing search rankings for local terms such as “accountants in Bristol,” “tax advice Bristol,” and “self-assessment accountants.” Traffic to the site increased, with visitors landing on the right pages thanks to clearer structure and intent-based keyword targeting.
The new content format also improved engagement. Bounce rates dropped, internal page views rose, and prospective clients spent more time reading about the firm’s services. Google Search Console showed improved indexing and crawl coverage, while local visibility on Google Maps and search increased due to the updated Google Business Profile and citation cleanup.
Off-page efforts also paid off. The site gained high-quality backlinks from UK-based business blogs and directories, strengthening authority and trust. Henry & Banwell are now better positioned to attract ideal clients across Bristol and beyond, with a platform built for long-term SEO growth.