
Compton Pool

Redesigned the website, improved its structure and messaging, and supported the relaunch with SEO-focused updates to help Compton Pool attract more relevant holiday bookings.
Compton Pool is a family-run holiday complex in Devon offering self-catering cottages and a wide range of on-site activities, including fishing, an indoor swimming pool, tennis court, gym, games room, football pitch, and access to a peaceful wetland meadow. Surrounded by countryside and located close to the beach and local attractions, the business needed a website that better reflected the quality of the experience and helped potential guests explore everything on offer more easily.
- Website RedesignCreated a more polished and engaging website design that better reflected the character of Compton Pool and the quality of the accommodation.
- User ExperienceImproved the layout and page structure so visitors could browse cottages, facilities, and local attractions more clearly and with less friction.
- SEO FoundationsRefined on-page copy, page targeting, and site structure to support better visibility for holiday-related searches in Devon.
- Content PositioningHelped present the business more effectively by giving equal attention to the cottages, family-friendly facilities, and peaceful countryside setting.

The Results
The new website gave Compton Pool a much stronger online presence, with a design that feels more in line with the brand and the experience guests can expect on site. Instead of relying on an older layout that undersold the business, the updated site presents the accommodation, facilities, and location in a more professional and appealing way.
From a usability point of view, the structure is now much clearer. Visitors can move through the website more easily, view the key selling points faster, and get a better overall sense of what makes Compton Pool special. This is especially important for a holiday business where trust, atmosphere, and first impressions play a big part in booking decisions.
The project also strengthened the site’s SEO foundations through improved copy, clearer targeting, and a more focused structure. Combined with wider promotional work, this has helped put Compton Pool in a better position to attract relevant traffic and generate more direct interest over time.
Review
“It was an absolute pleasure working with Fred on our new website for our holiday letting business. From the initial consultation through planning and launch, the entire process was seamless and stress free.
We’re genuinely over the moon with the finished result, a beautiful design backed by strong SEO foundations.”

